Create a Positive Taste
Within the last few months, I received a compelling email from a customer. I was pleased to hear that someone was enjoying our EAT snacks. However, at the same time her story caused me to reflect on the way our product is currently being consumed and by whom. The writer shared that she is undergoing chemotherapy treatments and although she doesn’t have a diagnosed dysphagia (or swallowing disorder) she was finding herself with decreased appetite and an altered sense of taste. She experienced the EAT snacks to be so sweet and yummy that they were able to significantly decrease her “medicine mouth”.
As a therapist, I would often hear about how a patient’s taste had been altered. Whether during chemotherapy, following radiation or side effects from prescribed medications, patients identified similar feeling of distress. They had a lingering bad taste in their mouth, had reduced positive taste or lacked any and all taste. Frequently this impacts the amount of food they consume and seriously affects their quality of their life.
I read an article by Madhulika Sikka, in which she related tips that helped her through chemotherapy treatments. She states “Eating should be a pleasure, and we tend to lose sight of that fact. In fact, eating should be as much about pleasure as it is about health. So, don’t destroy the pleasure by now forcing yourself to eat something that doesn’t smell or taste good to you.” (npr.org January 17, 2013) I whole heartedly agree. When confronted with navigating a new diagnosis and a host of demanding treatments, we also need to focus attention on what someone will actually eat and the best way to increase calories they’ll enjoy.
If you know someone who is undergoing chemotherapy or other treatments that are negatively affecting their sense of taste, consider providing them our EAT snacks as a gift. You may be surprised how this small selfless act can bring someone an immense sense of relief.